Further Research: Target Audience

Hey guys! So, after days of researching into the physical properties of fashion publications, I figured it was finally time to pause and really consider more of the demographics and targeted audiences of said publications.

What I found during this period was that though these magazines aren't necessarily rooted to any one specific demographic, especially nowadays when fashion trends and gender norms are very different than what they once were, there are multiple studies that have recorded the consumer demographics. In these studies, it was found that younger women ranging from teens to young adults were primarily the main consumers for these fashion publications. 

At the same time, I found out the fashion magazines will often produce certain issues tailored to a specific group. One example of this is Vogue Italia's 2008 July issue, or otherwise known as the "Black Issue", that was centered around and only included black models within the issue. This issue was specifically made to celebrate African American culture and those within the fashion industry. 

Vogue Italia's 2008 July issue:

Another example of this is British Vogue's August 2022 Pride issue centered around LGBTQ+ community and featured many famous faces in the community. This issue was specifically made to celebrate pride within the industry and readers.

 British Vogue's August 2022 issue:

Based on this, I realize that one way to make my final product stand out is to also produce an issue that yes is centers to a younger audience, but also to a specific group within the younger demographic. 

Websites:

Fashion Magazine Market Size, Competitive Insights, SWOT & Forecast 2033

Understanding the Target Audience for a Fashion Magazine by darion peek on Prezi

Explore the Complete Vogue Archive 

Vogue Italia’s July 2008 Black Issue

British Vogue August 2022 cover by Mert & Marcus - fashionotography