The Cover:
The Masthead
One big thing I immediately noticed with looking into these publishers was the effort to make the title (masthead) pop, but without drawing attention from the main focus/ individuals featured. Vogue specifically does this a lot by adding a pop of color to their title that stands out but also blends incredibly well with the main image. An example of this is the issue to the left that showcases Rihanna. On this cover, Rihanna is featured as a close-up, wearing very vibrant and flamboyant colors that not only make the cover stand out but complement each other quite pleasantly. Despite this dramatic view, the title is still bold, big, and even colored in this gold-ish yellow that if not for the already colorful palette, would have drawn all attention right away.
The next big thing I noticed while researching into the cover was the cover images. For almost every magazine from the 3 companies, the covers are very simplistic and rely on their masthead and heavily on their image to draw consumers in. What do I mean by this? I mean that a glance over the 3 publishers work and you can see the lack of coverlines. Some don't have any while others have very few making the big advertisement the image used. Though there are some exceptions to this like Vanity Fair using the feature article name (“For the Love of Lupita Nyong’o”) big and bold to advertise. However, because this article name is just the actress on the cover, it isn’t that drastic of a difference.
I like this detail incredibly and believe it would look awesome, however I know find myself debating if this "pop of color" should be reflected throughout the whole issue or just the cover.
Examples of FASHION and Vanity Fair doing the same thing:
Vanity Fair matches the green in the title to Billie Eilish's hair and FASHION uses a yellow that once again complements the color palette.
Cover Image
Vanity Fair's "Exception":
Vogue's Simplistic Example:
On another note that ignores this exception, the images typically are very focused on just the individual specifically and often have blank or simple backgrounds. To go with this, natural lighting and complementing colors are often added into the image to boost the appeal factor even more. Like in this example (to the left) from Vogue. On this cover Harry is blowing a blue balloon up which matches the sky and wearing a black and white outfit to go with the text color.
Websites used:
https://archive.vanityfair.com/
No comments:
Post a Comment